Initially I was working in a group of three other people, but due to differences in the group we split up just before we were about to start shooting the video. Because of this me and my partner Jonathan had to come up with a new idea, create a shooting script, screenplay and shooting diary. Because of this we fell a little bit behind and therefore didn't have as much time to film our footage. However, given these restraints I feel we done quite well and gained a lot of experience in not only camera and editing skills but in organisation and preparation.
Before we started filming I learnt the importance of storyboarding your music video, as wells as making a shooting script to you keep you on schedule when filming. I also learnt how to set up and use a camera, for example how to focus the camera an attach it to a tripod. During the filming process I learnt how to achieve certain camera shots and movements, for example high angle shots, tracking and panning. Once the filming was completed I learnt how to recapture footage onto a computer, how to edit the footage using Final Cut Pro, and finally export the completed music video and upload it to Youtube.
Unfortunately I was unable to upload the video to facebook to get peoples comments so I sent them links to the youttube page. Most people said it was good but felt the first verse was quite repetitve in terms of the shots we used. However, towards the end it picked up as there we used many different shots. They also said that they enjoyed the end of the video.
In what ways does your video use, develop or challenge forms and conventions of real media products?
Link to my presentation:
https://docs.google.com/present/edit?id=0AbhCr4ttDC-rZHI5ODM1aF8xaHRnOTYyZDk&hl=en&authkey=CM2F1Y8D
How effective is the combination of your main product and ancillary texts?
I think my digi pack and my advert work well together as they both have similar images, fonts and colours. Having shown both the digi pack and advert to people they have said that it is clear the two products are part of the same thing. My advert would be used to sell the digi pack if this were a real product.
I think my digi pack and advert are similar to the ones i analysed - they have a large image of the featured artist as well as song information, the artists name, album name and record label. The advert also have a release date and facebook and twitter logos which is something I noticed other adverts often have.
What have you learnt from your audience feedback?
To get feedback for my digi pack and my advert I uploaded the finished images onto facebook to allow people to comment on them. Most singers or bands now have a facebook page and often put up images or posters of their new releases, whether its a new album, single or video to create interest among their fans.
Having read what people have said I would possibly change the background colour of my digi pack cover. people commented that black looked too dark and not like a pop album. I would also change the colour of the writing on the advert as people said the yellow wasn't very clear in some places. Having looked at the image again now it's smaller rather than on Photoshop I agree that the writing that goes over her hair isn't easy to read so I would change it to a darker colour. I only chose yellow originally to keep it the same as the digi pack.
I tried to upload the finale video onto facebook, but for some reason was unable to so instead I uploaded it to Youtube so people could watch it. When I have shown it people they mostly say that the first chorus seems a bit repetitive in terms of the shots used, but said it picked up at the end. If I were to change the video I would add in different shots at the beginning maybe even introduce a different location to make it more interesting.
How did you use media technologies in the construction and research, planning and evaluation stages of all your products?
The first piece of equipment I learnt how to use was the camera and tripod. Knowing how to attach the camera to the tripod helped us to film steady shots the characters as well as smooth pans and zooms.
The most important piece of software I used was Photoshop as it allowed me to create my digi pack and advert. This software allowed me to upload and crop photos as well as place fonts and images. I found this software difficult to use at first and as a result of this I personally think my advert looks better than my digi pack because I had more experience in using Photoshop when making the advert. However, once I got used to using it I found it really useful in creating what I wanted to.
Final Cut Pro was the software I used on a Mac computer to upload and edit the footage we shot. Again, this footage took some getting used to as there was a lot of features we had the opportunity of using. This software was helpful in cutting out any unwanted footage as well as putting together all the footage we needed. We could also cut the shots to the length we wanted and move the shots around to put them in the order we wanted them to be in.
Thursday, 7 April 2011
Finished Video
Once our video was filmed and edited we downloaded it so we could then post it onto our youtube accounts.
Link to our finale video:
Link to our finale video:
Creative Camera Use
For our video we decided not to use and special effects as we felt it would take away from the video's narrative, instead we felt it would be better if we kept it simple. At first we did plan to use a fade at the end of the video but after watching it with and without a fade we thought it looked better just to cut.
We had planned to create a time lapse using clouds floating over the sky but unfortunately we ran out of time.
We had planned to create a time lapse using clouds floating over the sky but unfortunately we ran out of time.
Rejected Footage
Our music video finishes at 03:16 followed by our rejected footage.
http://www.youtube.com/watch?v=N1Nw8W9GkMM
We decided not to the chours at the end because her miming didn't fit with the lyrics of the song. The other unused footage was simply because we had enough shots for the video.
http://www.youtube.com/watch?v=N1Nw8W9GkMM
We decided not to the chours at the end because her miming didn't fit with the lyrics of the song. The other unused footage was simply because we had enough shots for the video.
Thursday, 31 March 2011
Advert
Before I designed my own adverts I analysed other music adverts in the same genre so I knew what was usually included.
Analysis of other music adverts
This Madonna advertisement ‘Celebration The Ultimate Collection’ is for a album that includs two of her previous cd'S ‘The Immaculate Collection’ and ‘The Video Collection 93:99’. The photo on the advertisment is clearly influence by pop art. The effect of using this style of art and the iconic image of Madonna together show the audience that the album is based on the success she has had over the years. The criticism pop art first had could also be a reference to the controversy Madonna received in her younger years This creates chesion between the art and Madonna. The pop art is also very eye catching and would stand out to passers by.At the top of the poster there is a masthead 'MADONNA' and a subheading 'CELEBRATION'.The masthead tells the audience who the advertisement is for and the subheading establishes the title of the album. The font gives the impression that it has been stamped on, possibly to emphasis how Madonna stamped her influence on pop culture. The letters are also with the subheading letters in a bright pink colour to maintain the theme of pop culture. Underneath the image is a subheading 'the ultimate hits collection' and below in yellow, pink and blue boxes ‘2 x CD, DOWNLOAD 2XCD’. Again these colours make the writing stand out and match the colours of the 'CELEBRATION' subheading and Madonna's eye shadow. The poster also lists other songs that are featured in the album.
My Advert Flat Plans
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2)
3)
I ended up creating my advert based on a combination of my first and second flat plan as i felt they were the two most affective. My third flat plan, although eye catching has no picture of Rihanna and i don't feel that the layout is as clear as the other two flat plans. Because each line of information gets bigger and they are so close together the information isn't as easy to read.
Link to my advert:
https://docs.google.com/leaf?id=0B7hCr4ttDC-rOTgyZjdjMDktZmM1ZC00YWIxLTgxMmQtZTJlZjcxNzgyZmRh&hl=en&authkey=CK6fsqkM
From this task I increased my knowledge of Photoshop and how to use the features avaliable. I also learnt what is neccessary on an advert as well as the importance of creating flat plans.
Feedback
To get feedback for my advert I put the finale thing onto facebook so people could comment on what they thought I should improve. The one thing that everyone said I should change was the font colour as it was hard to read in certain places.
Thursday, 25 November 2010
Digi Pack
A promo pack is everything used to promoted an artists album. This can be anything from posters and photos, videos, advertisements, press, interviews, magazine covers etc.
A digipack is a style of CD or DVD usually made of a book style paper or card outer binding with with plastic inside capable of hold a CD or DVD disc. They are often used for CD singles, special editions of CD albums and DVD sets.
The digipack should be linked to the music video through the location, style and costumes used in the video.
Analysis of 2 digipack covers
This is a video for the Lady Gaga Fame Monster digipack:
The Fame Monster digipack contains the album for both The Fame and The Fame Monster. The two discs were identical to each other except for the number at the bottom. The disc on the left had a number 1 while the disc on the right had a number two, this is so the person who bought the digipack knows which songs are on which disc. The didpack also includes a booklet that has several iconic photos of Lady Gaga (including the photo of her with the large diamond sunglasses) as well as lyrics to the songs allowing the buyer to sing along if they don't already know the words. The photos on the front and inside covers of the digipack are in black and white giving it a sophisticated and classy look, like old Hollywood. The front photo being a well known Fame Monster photo. The writing on the cover however is in gold so it stands out against the background. On the back of the digipack is the well known photo from the cover of The Fame with the name of the songs written down the side. By using only a few colours for the design it gives the digipack a recognisable theme, rather than using several different colour schemes for all the separate parts that make it up.
Rihanna Digipack
Like the Fame Monster digipack, this digipack has two discs that have identical designs. The photos on the cover and the inside of the digipack are also similar. The cover is a close of Rihanna's face while the inside is one image spread across three folded sections of her laying in some roses, Rihanna is only on the left and middle section whereas the right section is just of roses. In both photos she has the same hair colour and style with the same makeup. By using similar photos it creates a theme for the digipack. The photos of Rihana used for this digipack are the same as for her music video 'Only Girl in the World' as she has the same clothing, hairstyle and makeup. This digipack also contains a booklet with the same images as the front cover - a close up of Rihana's face. The digipack sticks to three main colours for its design, red, cream and green to keep it simple and stylish, rather than have a rainbow of colours making each part of it seem seperate from the other parts. These colours and images also give the digipack a typical 'pop' look and is instantly recognisable as something by Rihana and therefore is more appealing to her fans.
My Digipack Flatplans
I designed three flat plans for a digipack that would be used for a Rihanna music album. Of these three designs, i chose the one that i thought was best to make using Photoshop. To make the digipack i had to take photos that would be used for the cover, back and inside as well as choosing font styles and song names. The digipacks will have to be in keeping with what Rihanna albums and digipacks usually look like to make it seem similar and recognisable to her fans. This means choosing convincing song titles and similar fonts and images used on previous Rihanna albums and digipacks.
When designing my digipack flat plans, i chose to look at the Lady Gaga and Rihana digipacks to gain ideas about what is normally included in a typical pop digipack. The Rihanna one was particularly helpful because it gave me an in site into the sort of things her fans will be expecting to see. For example, it gave me ideas into what sort of photos to take and what font styles to use.
1)
2)
3)
I ended up creating a digipack based on my second flat plan. I felt that this was my most effective plan as it was simple and more like her other album covers. I would have used my first flat plan if it was for a live album, but because it was a studio album i didn't think a photo of her performing would be appropriate. I didn't think my third flat plan was effective because there was no photo of, only writing, and this is very unusual especially for a pop album.
Link to digipack Cover:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B7hCr4ttDC-rZDNjNGQxNDUtMzFlOS00ZTU2LThiYmMtMjk5ZmQ4NjU2MDVi&hl=en
Link to inside of digipack:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B7hCr4ttDC-rNjhhNzdmNTItNGRhMy00M2M1LTkzNWMtZDQzYmExMzhkZDJl&hl=en
From this task I have learnt how to use Photoshop and most of the features on it. For example, I can now curve text or make it go horizontally, crop and edit photo as well as adding in other images.
Feedback
I put my digipack onto facebook so people could comment and tell me what they thought I could improve on. The thing that stood out from what people said was that the background colour didn't quite go with the 'pop' image as it was too dark. They also suggested making some of the writing bigger to fill empty spaces.
1)
2)
3)
I ended up creating a digipack based on my second flat plan. I felt that this was my most effective plan as it was simple and more like her other album covers. I would have used my first flat plan if it was for a live album, but because it was a studio album i didn't think a photo of her performing would be appropriate. I didn't think my third flat plan was effective because there was no photo of, only writing, and this is very unusual especially for a pop album.
Link to digipack Cover:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B7hCr4ttDC-rZDNjNGQxNDUtMzFlOS00ZTU2LThiYmMtMjk5ZmQ4NjU2MDVi&hl=en
Link to inside of digipack:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B7hCr4ttDC-rNjhhNzdmNTItNGRhMy00M2M1LTkzNWMtZDQzYmExMzhkZDJl&hl=en
From this task I have learnt how to use Photoshop and most of the features on it. For example, I can now curve text or make it go horizontally, crop and edit photo as well as adding in other images.
Feedback
I put my digipack onto facebook so people could comment and tell me what they thought I could improve on. The thing that stood out from what people said was that the background colour didn't quite go with the 'pop' image as it was too dark. They also suggested making some of the writing bigger to fill empty spaces.
Shooting Diaries
During the filming process of the music video, I filmed all of the interior shots as the other person in my group was required to be the male character. I also filmed some of the exterior shots in the fields, again because the person i was working with had to be in shot. When I wasn't filming, I was helping establish what was going to be shot and how it would be shot, including helping the female character in what she needed to do in the shot and any possible camera movements.
Whilst filming I came across a few difficulties. The first being the sun and not being able to see what was on the camera screen. To over come this issue we moved the camera around into different positions against the sun until we found one that not only provided us with good lighting in the shot but also allowed us to view the footage on the camera screen.
The second problem I had was also when we were out shooting in the films. Part way through filming the camera battery ran out and we realised we forgot to bring a spare with us. In order to not go over schedule we decided that I would plan how the female solo shots would look and get the female character to practise these shots whilst the other person in the group went back to get the spare battery as it would only take around 20 minutes. By the time he returned, we were fully prepared to film the shots.
The finale problem we encountered as a group was the issue of the female charatcer being shy and embarrassed about being infront of the camera. Because of this we ended up witha few wasted shots, but we kept offering her words of encouragement and support which we found helped her performance.
Whilst filming I came across a few difficulties. The first being the sun and not being able to see what was on the camera screen. To over come this issue we moved the camera around into different positions against the sun until we found one that not only provided us with good lighting in the shot but also allowed us to view the footage on the camera screen.
The second problem I had was also when we were out shooting in the films. Part way through filming the camera battery ran out and we realised we forgot to bring a spare with us. In order to not go over schedule we decided that I would plan how the female solo shots would look and get the female character to practise these shots whilst the other person in the group went back to get the spare battery as it would only take around 20 minutes. By the time he returned, we were fully prepared to film the shots.
The finale problem we encountered as a group was the issue of the female charatcer being shy and embarrassed about being infront of the camera. Because of this we ended up witha few wasted shots, but we kept offering her words of encouragement and support which we found helped her performance.
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